Durex went ahead and did something that left everyone baffled. It unleashed a new line of products that is probably the biggest turn-off for any sex-haver: eggplant flavoured condoms.
However, to our relief, they actually aren’t releasing these condoms. According to a report inThe Mirror, the campaign is actually a stunt by Durex to further their campaign and push Whatsapp to release a condom emoji to promote safe sex.
But before that could get clarified, Twitter exploded with reactions that might’ve made Durex regret this move big time.
Some were disapproving of turning our beloved Baingan Ka Bharta into a flavour of the condom.
The one genuinely indian vegetable according to vir sanghvi's food column this weekend. https://t.co/6baS7HWEJH
— Sruthijith (@sruthijith) September 5, 2016
.@durex hi guys, just a quick one. How have you prepared and cooked the aubergine? Thanks.
— Josh Barrie (@joshbythesea) September 5, 2016
Some tried their HAND on intelligent puns.
@durex Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.
— Ian (@ianspencer95) September 5, 2016
Some let Durex know about their honest feelings.
— Bhakthi (@bhakthi) September 5, 2016
— Emma (@EJ_Drinkwater) September 5, 2016
I'll never see baingan Ka bharta in the same way ever again. pic.twitter.com/irjIgeYd3m
— Aashish Mehrotra (@AgniBankai) September 5, 2016